You spent time and care determining what would be included in your brochures. You ensured they were easy to read, informative, and packed full of valuable information. It would be a shame, then, if no one read them. That’s why brochure holders are so important. Not only do they allow you to keep your brochures neat and in order, but they also make them stand out to gain the attention of your clients.
You might be thinking that all brochure holders are the same, but nothing could be further from the truth. There is actually a wide variety of features that differentiate them. To purchase brochure holders that are right for your needs, here are some of the features you should look out for.
1. The Design
You might not think about the design of a brochure holder until you see one that’s poorly designed—with brochures slouching out of it. The design is more important than you might think. So, what should you look for? The pockets in the holder should be deep enough to hold a greater number of brochures. You don’t want to have to keep filling it up every day because it only holds a few pieces of paper.
Furthermore, you may want to consider a design that has “shoulders,” which keeps the literature at the front standing up for all to see. Ridges at the bottom will also prevent slouching. And an angled design helps ensure your brochures are displayed at the right position.
Size is another important part of the design that you’ll need to consider. Do you want a multi-brochure holder that can hold three, four, or five different brochures at the same time? Do you need a wide holder for paper the size of a flyer or a small holder for paper the size of a pamphlet?
2. The Location
Where do you plan to display your brochures? This can make a big difference in the type of holder you ultimately purchase. If you plan to place the brochures on a table in your waiting room, a countertop holder will be ideal. If you want to mount a variety of brochures on the wall behind some chairs, then you’ll need a wall-mounted holder. Looking to share the literature outdoors? You’ll require a heavier duty brochure holder.
You can even get a floor stand holder if you want your brochures to be the first thing people see as they walk in the door. As you can see, there are a variety of different styles to meet your needs, whatever they may be. Just make sure you choose the right one.
3. The Material
Brochure holders come in a variety of materials, such as acrylic, plastic, styrene, or even wire. You’ll want to ensure the holder you purchase is sturdy and has strong structural integrity.
4. The Thickness/Weight
You’ll find lightweight brochure holders with thin walls just about everywhere. You’ll want to stay clear of these as they’ll be more prone to breaking. Look for a holder with thicker walls and a bit more weight—it’ll be more likely to stand the test of time and withstand ongoing handling by your customers.
The last thing you want is to put your brochures in a holder and no longer be able to see what they’re about or even read the title. That’s what happens with some polishes—they distort the colours and images placed behind them. To make sure everyone can see your brochures crystal clear, look for a polished mirror finish that will showcase your brochure optimally.
Your literature display system should be optimally designed, sturdy, clear, and built for your intended use. Stay clear of cheap, poorly manufactured brochure holders that will break the moment they’re handled. When you choose quality, you’ll be able to display your literature in the best fashion.